top of page
Published in
Echoes of Expression
Digital Marketing Strategies for MSME Entrepreneurship: Aligning with CHED's Innovation and Industry Imperatives
Bacalla, Allan R.
Recommended Citation:
Bacalla, A. R. (2026). Digital Marketing Strategies for MSME Entrepreneurship: Aligning with CHED's Innovation and Industry Imperatives. In Echoes of Expression (Vol. 2, Number 3, pp. 13–14). Lakbay-Diwa Publishing. https://doi.org/10.5281/zenodo.18896270
Author(s)
Bacalla, Allan R.
Description
In the Philippines, micro, small, and medium enterprises (MSMEs) form the backbone of the economy, accounting for over 99% of all registered businesses and around 63% of total employment (Philippine Statistics Authority, 2023).
bottom of page