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Published in
Echoes of Expression
The Power of Decoy Pricing in Marketing
Capili, Al Reden S.
Recommended Citation:
Capili, A. R. S. (2026). The Power of Decoy Pricing in Marketing. In Echoes of Expression (Vol. 2, Issue 7, pp. 13–14). Lakbay-Diwa Publishing. https://doi.org/10.5281/zenodo.21235179
Author(s)
Capili, Al Reden S.
Description
Price is often viewed as the primary factor that influences purchasing decisions, but in reality, consumers rarely evaluate prices in isolation.
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