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Published in
Visionary Voices
Challenges and Contributions of Native Delicacies in Vinzons, Camarines Norte: Basis for Promotion and Management Plan
Obin, A. D., & Lamug, G. D. (2026). Challenges and Contributions of Native Delicacies in Vinzons, Camarines Norte: Basis for Promotion and Management Plan. In Visionary Voices (Vol. 2, Issue 8, pp. 48–49). Lakbay-Diwa Publishing. https://doi.org/10.5281/zenodo.22709534
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Author(s)
Obin, Arcee D., Lamug, Gehana D
Description
This study examined the profile, contributions, challenges, and key relationships of entrepreneurs offering native delicacies in Vinzons, Camarines Norte. Specifically, it examined their educational background, number of employees, and years in business; assessed their economic, environmental, social, and cultural contributions; determined the relationships between their profiles and contributions and between their profiles and business challenges; and formulated a promotion and management plan to strengthen their contributions and address identified challenges. The study involved 48 native delicacy entrepreneurs in Vinzons, Camarines Norte. The study used a quantitative research approach with a descriptive-correlational design. The researchers collected data through a researcher-developed questionnaire and analyzed them using frequency counts, percentages, weighted means, and Somers' Delta correlation coefficient. Results showed that most respondents were college graduates, comprising 19 entrepreneurs (40.0%). In terms of workforce size, 25 respondents (52.1%) employed one to two workers, while 26 respondents (54.2%) had operated their businesses for more than ten years. Respondents generally evaluated the entrepreneurs' contributions positively. Economic contributions obtained an overall weighted mean of 3.98 (Agree), with support for ancillary businesses such as sari-sari stores and suppliers receiving the highest rating (4.10). Environmental contributions obtained a weighted mean of 4.00 (Agree), with the Use of locally sourced ingredients from farmers receiving the highest rating (4.19). Social contributions recorded a weighted mean of 3.81 (Agree), with youth empowerment through part-time or seasonal employment rated highest (4.13). Cultural contributions obtained a weighted mean of 3.94 (Agree), with recognition of the distinctiveness of Vinzons' culture compared with other towns receiving the highest rating (4.06). Analysis of relationships between profile variables and contributions revealed that only the number of employees was significantly associated with economic contribution, with a Somers'd value of -0.212 and a p-value of 0.044. Educational background and years in business showed no significant relationships with economic, environmental, social, or cultural contributions. Thus, the null Hypothesis was accepted in most instances, except for the relationship between number of employees and economic contribution. The most serious challenges were encountered in marketing, which obtained an overall weighted mean of 4.24 (Very Serious Problem), particularly the decline in customers during off-peak seasons (4.42). Operations management recorded a weighted mean of 4.05 (Serious Problem), with high operational costs and frequent production interruptions and maintenance concerns both rated 4.17. Human resource management also obtained 4.05 (Serious Problem), with lack of professional training and seminars identified as the most significant challenge (4.19). No significant relationships were found between respondents' profiles and challenges in marketing, operations management, or human resource management, as all p-values exceeded 0.05. Based on these findings, the study formulated a promotion and management plan focused on marketing enhancement, stable institutional partnerships, training and technical assistance, logistics and production management, cost control, equipment maintenance, and human resource development. The plan may serve as a basis for enterprise development initiatives by the Local Government Unit of Vinzons, CNSC Extension Services, the Department of Trade and Industry (DTI), the Technical Education and Skills Development Authority (TESDA), and the Municipal Tourism Office. The study concludes that native delicacy entrepreneurs contribute positively to local economic development, environmental stewardship, social involvement, and cultural preservation, despite significant marketing, operational, and human resource challenges.
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